How Much Does a Logo Design Cost?

Written By Lisa Hromada

design-creative-graphicFor many independent professionals and small business—whether start-up or seasoned—the topic of this post is always one of the first questions to come up when taking steps to enhance or develop your brand. It can be a bit challenging to find a concrete answer however, because each business and brand development project is different and each branding professional is different.

The cost for a logo design depends on a number of factors and you’re likely not to find one solid, standard price because every company has different needs. Your designer of choice should be able to provide you a customized quote.

Some of the factors that go into the price of a logo include:

  • Whether you are working with a marketing agency or an independent designer
  • The level of experience of the logo designer
  • Size and budget of the company using the logo
  • Scope of the project (you can often negotiate in different areas of the design process with designers to meet you closer to your budget)
  • Reach of your business’s market
  • Whether your business requires a very detailed or complex logo

If you are working with a professional, seasoned designer, you’ll likely find—depending on the size, scope and reach of your business—that you will want to set aside a minimum of $500-$1,000 to invest in a professional logo, which includes the establishment and creation of your brand color palette, brand font palette and brand graphics that you will carry throughout all of your marketing materials. If your business has a similar scope and vast reach as Hallmark or eBay, you’re likely to invest the upper end of the logo price range of $8,000-$10,000 for your visual brand development.

For independent professionals, like many of the clients with whom I work, you’re likely to pay toward the lower end of the range, depending on the scope of your logo design project and the designer you work with. **The Graphic Artists Guild’s Handbook of Pricing and Ethical Guidelines (10th ed.) that most designers base their pricing on, estimate a logo fee range of $5,000 – $12,000 for companies with revenues under $1 million.

At this point, depending on the current size of your business or if you are a start-up, you might be taking a big gulp at what you’ll need to set aside to invest in your business, but remember that your logo is a wonderful worker for you and the visual foundation for how you represent your entire business; it lives on for years and you will use it on EVERYTHING. It’s an investment that pays for itself each year and works for you 27/7.

Remember also that you’re not just getting a logo, but a whole visual brand foundation, including brand colors, brand type and your brand’s graphics and images and a brand style guide for you to follow when developing your future materials. When you work with the right designer, you can end up saving $1,000s each year by having a strong, compelling brand from the start and a “roadmap” to consistently implementing your brand with each additional project in the future!

Take note that many designers will be open to helping you find ways to come closer to your logo budget. Check out my post on the What Goes Into a Logo Design? & How to Find the Right Graphic Designer for You to give you some ideas on where to begin.


If you would like to use this article on your blog or website, feel free as long as you include the following author information:
Known for her creativity, gentle disposition, enthusiasm, and passion, Lisa Hromada is an award-winning Brand Strategist and Graphic Designer who works with service centered professionals throughout the U.S. to help them create thriving businesses, powerful brands and make an instant, clear and compelling impact with clients. Find out more at: